Digital Marketing Innovation Report

One of the first places I look for info on the latest digital marketing data and techniques is E-consultancy (their internet stats compendium has leant credence to our marketing plans on a couple of occasions) and now they’ve published an ‘Innovation Report’ which I am going to savour slowly in order to absorb properly.

It is dedicated to innovative marketing in the digital world and records “what is original and pioneering in the world of e-commerce and online marketing”. They promise to update it regularly as they spot new examples but the existing list is pretty representative, covering apps, campaigns and services in the following categories:

• Affiliate marketing

• Email marketing

• Online advertising

• Multichannel marketing

• Online customer service

• Online PR

• Social media and communities

• Search marketing

• Usability and user experience

• Web analytics and optimisation

If you're UK-focused then I highly recommend a subscription to e-consultancy so you can access this and other regular reports.

Ginny

Frankfurt Book Fair 2008 - Ardent's first exhibition booth!

Check us out at the Frankfurt Book Fair. It was the first time we've paid for a booth at any show and I was unsure if it would be worth it; but many meetings were undertaken and we now have proposals being considered by three new publishers!

What exactly is 'Online PR'?

We almost always include Online PR in our marketing proposals and once explained, they're often successful pitches :-) I found this great quadrant diagram from Content & Motion that demonstrates quite neatly what is meant by the term Online PR. Click to enlarge.