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Thursday, 8 October 2009

Ardent is looking for a new Marketing Account Manager

Ardent Marketing Ltd is seeking a part-time flexible/freelance Marketing Account Manager to help manage a number of new and exciting projects between now and Spring 2010.

The work will involve liaising with at least two clients as their day-to-day contact; helping to translate their requirements into clear objectives and draft convincing marketing project plans that you would implement to high standards and on schedule. These plans would typically include email, web, social media, data sourcing and info-gathering, public relations, and collateral design & production (print and digital).

Ardent is a small full-service marketing agency and consultancy providing the scholarly information industry with services such as strategic planning, brand communications, and campaign management. Working with large and small publishers, we help them to:

  1. Identify new market opportunities;
  2. Position and brand online products;
  3. Increase demand, loyalty and usage;
  4. Build awareness & raise profile.
We are looking for someone who:

  • has two years’ experience working in marketing within the publishing industry, and can demonstrate a broad understanding of the industry trends;
  • is an excellent copywriter with a love of communication through words and language, and has meticulous attention to detail;
  • has creative flair and the ability to brief and lead online and offline design projects;
  • possesses a keen eye for organisation both in terms of project management as well as in laying out reports and proposals;
  • has some brand-building knowledge and experience of working with creatives;
  • actively participates in social media and understands the concept of customer acquisition-conversion-retention through digital marketing.
The post would be part-time and flexible and the successful candidate could work from their own home or in our London offices in Primrose Hill. We would like someone to start as soon as possible in an initially flexible/freelance arrangement with the possibility of becoming a more permanent member of our growing business in the future.

Please see for information about the company and send enquiries and applications to Account Director Natasha White at

The job description is also downloadable as a PDF (or type Account Manager Job Desc.pdf).

Saturday, 9 May 2009

Natasha White joins Ginny Hendricks at Ardent

I'm delighted to announce the addition of Natasha White to the management team of Ardent Marketing. As Account Director, Natasha brings over ten years' experience in marketing electronic scholarly resources, serving six of those as Sales & Marketing Director of BioMed Central where she played a significant part in establishing Open Access publishing as a profitable business model.

Natasha will focus on business development for Ardent and on running digital campaigns that drive awareness, demand & usage for small/medium-sized publishers.

Natasha can be reached at and on 0845 1300 284.

We will be present at the SLA conference in Washington DC in June - please let us know if you wish to meet.

With best wishes,

Skype: ardent-marketing
Twitter: @ArdentGin
Phone: +44 (0)207 5868019

Monday, 4 May 2009

You Can Call Me Al

Couldn't agree more with Kent Anderson on the elusive 'al' at the end of words:

Now, I know when it counts. I know that “historic” is different from “historical” and “classic” is different from “classical.” I get that. But I recently saw a children’s book on a store shelf that promised a gallery of “mythologic creatures.” Oddly, it hurt my ears even to read it silently to myself in the bookstore because “mythologic” is so jarringly, teeth-grindingly inelegant. It should be “mythological.” The human mouth prefers to end words in neutral positions. It’s just a physiological reality. Speaking of that — hey, you medical editors, why is it suddenly “physiologic” instead of “physiological”? Since when is it “pharmacologic” instead of “pharmacological”?Kent Anderson, The Scholarly Kitchen, May 2009

I first noticed this living in The Netherlands working for a certain scholarly publisher. The number of times I heard a Dutch person say "it is not logic" and I shouted back "AL! LogiCAL!"... I wouldn't mind as much if they didn't have such a superior view of their own grasp of the English language. It drove me so insane I had to move to London.

Thursday, 29 January 2009

Ouch! Does the evil publisher still reign?

Instead of posting something close to helpful for publisher marketers, I couldn't resist sharing this librarian-imagined conversation between sales people at a large publisher.

Having worked for a few large publishers (and counting several among the Ardent client list) I had hoped this reputation had been proven outdated. But it's amusing nonetheless.

Tuesday, 23 December 2008

The Web 2.0 "Twelve Days Of Christmas"

The Web 2.0 "Twelve Days of Christmas" from Blogger from Middle-Earth, now with slightly more up-to-date lyrics. Go on, sing it out loud in your office now!