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Tuesday, 25 November 2008

Digital Marketing Innovation Report

One of the first places I look for info on the latest digital marketing data and techniques is E-consultancy (their internet stats compendium has leant credence to our marketing plans on a couple of occasions) and now they’ve published an ‘Innovation Report’ which I am going to savour slowly in order to absorb properly.

It is dedicated to innovative marketing in the digital world and records “what is original and pioneering in the world of e-commerce and online marketing”. They promise to update it regularly as they spot new examples but the existing list is pretty representative, covering apps, campaigns and services in the following categories:

  • Affiliate marketing
  • Email marketing
  • Online advertising
  • Multichannel marketing
  • Online customer service
  • Online PR
  • Social media and communities
  • Search marketing
  • Usability and user experience
  • Web analytics and optimisation

If you're UK-focused then I highly recommend a subscription to e-consultancy so you can access this and other regular reports.


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