Well NPG has impressed again by being so progressive with digital marketing. They just launched an island on SecondLife where they're holding virtual conferences and more. Check it out at http://www.nature.com/secondnature or teleport to Elucian Islands within SecondLife itself. Some interesting comments on this from Jon Reed over on the Publishing Talk blog.
I'd love to know about any other STM publisher initiatives within SL and of course we're all wondering what the return on engagement might be.
Thursday 30 October 2008
Second Nature - Publishers in Second Life
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