Natasha White joins Ginny Hendricks at Ardent

I'm delighted to announce the addition of Natasha White to the management team of Ardent Marketing. As Account Director, Natasha brings over ten years' experience in marketing electronic scholarly resources, serving six of those as Sales & Marketing Director of BioMed Central where she played a significant part in establishing Open Access publishing as a profitable business model.

Natasha will focus on business development for Ardent and on running digital campaigns that drive awareness, demand & usage for small/medium-sized publishers.

Natasha can be reached at natasha@ardent-marketing.com and on 0845 1300 284.

We will be present at the SLA conference in Washington DC in June - please let us know if you wish to meet.

With best wishes,
Ginny

Email: ginny@ardent-marketing.com
Skype: ardent-marketing
Twitter: @ArdentGin
Phone: +44 (0)207 5868019

You Can Call Me Al

Couldn't agree more with Kent Anderson on the elusive 'al' at the end of words:

Now, I know when it counts. I know that “historic” is different from “historical” and “classic” is different from “classical.” I get that. But I recently saw a children’s book on a store shelf that promised a gallery of “mythologic creatures.” Oddly, it hurt my ears even to read it silently to myself in the bookstore because “mythologic” is so jarringly, teeth-grindingly inelegant. It should be “mythological.” The human mouth prefers to end words in neutral positions. It’s just a physiological reality. Speaking of that — hey, you medical editors, why is it suddenly “physiologic” instead of “physiological”? Since when is it “pharmacologic” instead of “pharmacological”?Kent Anderson, The Scholarly Kitchen, May 2009

I first noticed this living in The Netherlands working for a certain scholarly publisher. The number of times I heard a Dutch person say "it is not logic" and I shouted back "AL! LogiCAL!"... I wouldn't mind as much if they didn't have such a superior view of their own grasp of the English language. It drove me so insane I had to move to London.

Ouch! Does the evil publisher still reign?

Instead of posting something close to helpful for publisher marketers, I couldn't resist sharing this librarian-imagined conversation between sales people at a large publisher.

Having worked for a few large publishers (and counting several among the Ardent client list) I had hoped this reputation had been proven outdated. But it's amusing nonetheless.

The Web 2.0 "Twelve Days Of Christmas"

The Web 2.0 "Twelve Days of Christmas" from Blogger from Middle-Earth, now with slightly more up-to-date lyrics. Go on, sing it out loud in your office now!

Digital Marketing Innovation Report

One of the first places I look for info on the latest digital marketing data and techniques is E-consultancy (their internet stats compendium has leant credence to our marketing plans on a couple of occasions) and now they’ve published an ‘Innovation Report’ which I am going to savour slowly in order to absorb properly.

It is dedicated to innovative marketing in the digital world and records “what is original and pioneering in the world of e-commerce and online marketing”. They promise to update it regularly as they spot new examples but the existing list is pretty representative, covering apps, campaigns and services in the following categories:

• Affiliate marketing

• Email marketing

• Online advertising

• Multichannel marketing

• Online customer service

• Online PR

• Social media and communities

• Search marketing

• Usability and user experience

• Web analytics and optimisation

If you're UK-focused then I highly recommend a subscription to e-consultancy so you can access this and other regular reports.

Ginny